Cacti Creative Solutions is an Exeter-based advertising, graphic design and branding agency working with ambitious businesses across the UK. We help organisations of all sizes define their vision, strengthen their brands and achieve measurable commercial results through strategic creative thinking.

Working across both B2B and B2C sectors, we partner with start-ups, growing SMEs and established organisations across a wide range of industries. From brand creation and advertising campaigns to ongoing creative support, we provide clear direction, senior creative expertise and commercially focused solutions.

Our approach has been shaped by decades of experience within leading creative agencies, where precision, consistency and performance are fundamental. Today, we apply those same high standards to every project, combining strategic thinking with creative excellence to produce work that delivers lasting value.

With a proven track record of helping clients build stronger brands, generate demand, increase sales and improve profitability, we believe the best creative work is measured not simply by how it looks, but by the commercial results it achieves.

  • Every successful project starts with understanding your business, your customers and your commercial objectives.

    Only then do we begin creating.

  • Technology

    Hospitality & Leisure

    Retail

    Publishing

    Professional Services

    Start-ups & SMEs

    • Advertising Campaigns

    • Graphic Design

    • Branding and Brand Identity

    • Digital Media

    • Brochures and Corporate Literature

    • Packaging Design

    • Web Design

    • Promotional Graphics

    • Outdoor Advertising

A smiling man with gray hair, wearing a white t-shirt and a brown jacket, standing indoors with a lamp, plants, and framed pictures in the background.

Founder - David Witcomb

  • David Witcomb is the founder and Creative Director of Cacti Creative Solutions. With more than three decades of experience working for leading London agencies and international brands, he specialises in strategic branding, advertising and commercial creative direction that delivers measurable business results.

    “My career began in London working with some of the UK’s leading advertising and design agencies, including Saatchi & Saatchi, RMP (Retail Marketing Partnership), Imagination, Reuters and the National Geographic Channel. During this time I worked on major household brands such as Ford, Homebase, Mothercare, Somerfield and BHS, delivering campaigns across branding, advertising and marketing communications.

    Alongside agency work, I produced engaging marketing and publishing materials for leading children’s publishers including Egmont, HarperCollins and Hachette Children’s Publishing. This included working with globally recognised pre-school brands such as Disney, Mattel, the BBC and HIT Entertainment, collaborating with respected authors and illustrators.

    My career later took me to the United States where I worked with the London and San Francisco–based company Future Fab-M-Think, creating thought-leadership publications and revenue performance marketing materials for global organisations including IBM and Accenture. I later became a founding member and art director of Mazik Media in San Francisco, producing print publications and digital media for the semiconductor industry.

    After relocating to Devon, I established a strong client base across the South West and the UK. I was responsible for all marketing collateral and branding for Birmingham radio station BRMB, supporting both internal promotions and client advertising campaigns. This work also included collaborating on impactful NHS awareness campaigns for Birmingham Primary Care Trust.

    My work across the region has included branding and marketing for hospitality venues such as Deer Park Country House and Woodbury Park Golf & Country Club, as well as large-scale retail branding projects for Centerplate UK. In this role I delivered branding, retail outlet design, logos and advertising across more than 30 major venues, including Tottenham Hotspur, Celtic FC and Twycross Zoo.

    I believe the strongest creative work comes through collaboration, clear thinking and a passion for great design. I enjoy working closely with clients to turn ideas into thoughtful, effective creative that delivers real impact.”